Permission Slips

Talkspace

For Mental Health Awareness Month, we encouraged people to check in on how they’re feeling throughout the day with actual permission slips.

We launched the campaign with mental health advocate and brand spokesperson, Michael Phelps.

Activation

Person holding a card with 'permission slip' text in front of a door, with palm trees visible in the background. Instagram post includes text about mental health awareness.
Screenshot of a Men's Health article discussing Talkspace's 'Permission Slip' campaign for mental health.

Men’s Health

PR Newswire

People

Healthline

Social

Engagement

Smiling person holding a "Mental health Permission slip" from Talkspace, stating "I give myself permission to: celebrate my work!" with plant in the background, Talkspace Instagram post.
A person with pink hair sips from a mug while using a laptop. The text reads: "I give myself permission to: ask for help."

Results

The campaign allowed Talkspace to promote its network of therapists and increase new appointments by 14% for Mental Health Awareness Month.

Announcement for a Talkspace event on May 6 at 3 pm ET titled 'On asking for help,' hosted by Elizabeth Keohan, a mental health professional. Includes an Instagram post with comments.

Client: Talkspace

Agency: Known

Creative Directors: Corbett Trubey, Kenny Friedman

Associate Creative Directors: Ben Stein, Simin Lim

Art Director: Summer Snyder

Lead Copywriter: Nicolas Perez-Molina