Isn’t it Ridiculous

Guns N’ Pickles

While Hollywood cries outrage at mass shootings, they continue to glorify guns in movie posters. Pretty ridiculous, right?

We countered by scavenging through New York City subway stations in search of guns in movie ads and replaced them with something equally ridiculous.

Case Study

Outdoor/Graffiti

Subway advertisement for the movie 'Mile 22' with Mark Wahlberg, featuring a humorous edit of a pixelated pixelated banana. Release date August 17. Options listed: Diplomacy, Military. Dolby Atmos logo present.
Promotional poster for the movie "Superfly" featuring a collage of characters and a luxury car. Text includes "Redefine the Hustle" and "In Theaters June 15."

Social

Person in a subway station pointing at a humorous altered movie poster for "Mile 22," featuring a giant pickle over Mark Wahlberg. Text reads: "Sorry Marky Mark, but @gunsnpickles is infinitely better than Mile 22."
Sidewalk in Herald Square with people walking, a liquor store sign, and an advertisement poster containing a face and the word 'AMERICANS'.
Parody of a 'Solo: A Star Wars Story' poster with cucumber guns, displayed in a subway station.

Press

Radio GAG promotional poster featuring a pickle, advertising "The Gays Against Guns Show" on WBAI 99.5 FM NYC, highlighting a discussion about the NRA and pickles.
Gays Against Guns podcast episode titled "Radio Gag - The Gays Against Guns Show: Creativity From Tragedy 01.15.2019" with a play button.

Petition

A Change.org petition page titled 'Remove Guns from Movie Ads' featuring an edited movie poster for 'The Happytime Murders' replacing guns with pickles, with text explaining the campaign issue.

Client: Humanity

Art Directors: Marianna Von Fedak, Anastasia Pasechnik

Copywriters: Nicolas Perez-Molina, Andrew Weissman