Perfectly Imperfect

Publix Supermarkets

Publix Supermarkets is known for pulling at the heartstrings with its annual Christmas commercial, but this year, we focused on a feeling that is all too familiar during the holidays.

TV Spot

Client: Publix Supermarkets

Agency: 22Squared 

Executive Creative Director: Mindy Adams 

Creative Directors: Ryan Stafford, Garren Boghosian 

Copywriters: Nicolas Perez-Molina, Lauren Santos