Farewell Jersey

beIN Sports

Fútbol legend and fan-favorite Andrés Iniesta retired after twenty -two years of playing for Barcelona. And, while fans in Spain could thank and say goodbye in real-time, fans in the USA could only watch.

beIN Sports wanted to change that and give a one-of-a-kind player a one-of-a-kind farewell.

Case Study

Promotional image for 'The Iniesta Farewell Jersey,' featuring a commemorative Barcelona jersey with fan signatures, instructions for signing via Instagram, and social media engagement highlights by beIN SPORTS USA.

Client: beIN Sports

Agency: VML

Executive Creative Director Federico Hauri

Creative Director: Ricardo Chuecos

Associate Creative Director: Daniel Xavier

Senior Art Director: Christian Duran