Whether rolling out new features or reintroducing familiar ones, Instagram needed to connect with Gen Z users authentically.

Here are a few of the blogs I wrote that captured their playful voice while offering tips and tricks on features we thought we already knew.

Bringing Friends Closer with Instagram DMs

October 8th, 2024

Client: Instagram

Agency: Sia Partners (Freelance)

Lead Copywriter: Nicolas Perez-Molina