Life is a Journey

Golden 1 Credit Union

Golden 1 Credit Union has been serving Californians for over ninety years, making it the state’s longest-standing credit union.

During my time freelancing, I worked on extensions for the Life is a Journey campaign, highlighting Golden 1's diverse range of products, each designed to support the unique path we take to achieving our goals.

Radio - Branding

Banners

Golden 1 Credit Union advertisement featuring two individuals skateboarding, with one airborne and the other capturing the moment; text reads 'Life is a journey best played together.'
Group of friends smiling outdoors, Golden 1 Credit Union branding, "Life is a journey best celebrated together" slogan, Sacramento State Hornets sponsor mention.

Banners - Feature Call Outs

Person using a mobile phone and card at an ATM, promoting Golden 1 Credit Union's 30,000+ ATMs nationwide.
Advertisement for Golden 1 Credit Union Mobile Banking featuring a hiker in a red jacket walking on a large tree log in a forest with giant trees. Text reads: 'Manage your money without limits.'
Golden 1 Credit Union advertisement featuring two hikers with the text 'Head for greatness with higher returns.'
Advertisement featuring a smiling woman with a backpack outdoors with two people in the background. Text reads: "Start your path to higher returns. Open a Growth Savings account today and earn big on small balances." Golden 1 Credit Union logo and "Learn more" button present.
Couple hiking with overlay text promoting Golden1 Credit Union's Growth Savings account.
A couple laughing and playing near a tent in a forest setting, promoting Golden 1 Credit Union's Growth Savings account with the text 'Give your savings a boost'."

Client: Golden 1 Credit Union

Agency: Questus (Freelance)

Associate Creative Director: Kate Bryan

Copywriter: Nicolas Perez-Molina