Label Yourself a Kiehl’s Man

Kiehl’s

Did you know that 40% of house guests admit to snooping inside medicine cabinets? That got us thinking…can what you find in the medicine cabinet make someone more attractive?

We did a social experiment on Tinder using Kiehl’s.

Social Experiment

Kiehl's Panthenol Protein Moisturizing Face Cream in bathroom, text: 'Label yourself a Kiehl's man with peel-and-stick labels.'

Client: Kiehl’s (spec work)

Copywriter: Nicolas Perez-Molina, Andrew Weissman